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如何洞悉市场，抢占机遇？吉喵云GiiMall为您解答 | 外贸青蓝计划
6月8日，由萧山区商务局主办、萧山区自贸跨境协会承办的2023年第三期“外贸青蓝计划”培训在悦盛国际中心成功举办，近30家外贸企业、工厂受邀参加。
 
吉喵云GiiMall市场负责人万青来参与本次培训并担任分享嘉宾， 以《洞悉市场 抢占机遇》为主题，为在场企业详细介绍了跨境电商全球市场机会以及跨境电商平台与独立站的相关优劣势。
 

 
活动伊始，萧山区自贸跨境协会执行秘书长韩淑红在致辞中表示，跨境电商是协会一直以来关注的，协会将持续帮助传统制造业、传统外贸企业转型跨境电商，并希望企业在做好出海合规化的同时，积极跟上国家数字化经济发展大趋势，提升企业质量，不断增强企业出海竞争力！鼓励企业加快抢占跨境电商市场，企业坚定信心、乘势而上，规范发展、做大做强，义利并举，勇当构建新发展格局的探路者、引领者。

洞悉市场特点

把握跨境蓝海趋势

 
据统计，2022年中国跨境电商市场规模达15.7万亿元，同比增长10.56%。预测数据显示，2025年，全球跨境电商市场规模将达到16.93万亿美元。虽然跨境电商市场规模不断扩大，但是各地区市场发展并不平衡。
 

 
主导东南亚市场的Shopee（虾皮）2022年收入同比增长42.3%，GMV同比增长17.6%；拉美电商平台Mercado Libre（美客多）2022年收入增至100亿美元以上、运营利润增至10亿美元，两项指标均创下历史记录。
 
北美跨境电商市场逐渐趋于饱和，而以东南亚和拉美为代表的新兴市场增长快、潜力大，成为下一个亟待开发的蓝海市场，吸引了众多中国卖家布局。
 
抓住品牌红利
 
发力第二增长曲线
 
品牌化成为市场新需求，工厂从成本红利——品牌红利转变，越来越多的跨境电商企业开始寻求多平台布局，发力第二增长曲线，跨境电商独立站成为数字化转型浪潮下的必然趋势。

 

2013年以来，我国跨境电商政策导向利好，相关部门集中发布多项政策支持行业发展，积极引导跨境电商向品牌层面推进。

4月25日，国务院办公厅印发《关于推动外贸稳规模优结构的意见》，不仅提出要“引导企业深入开拓发展中国家市场和东盟等区域市场”，还指出要“支持外贸企业通过跨境电商等新业态新模式拓展销售渠道、培育自主品牌。”
 

 
万青来站在跨境电商企业的角度，从合规、政策发展、跨境电商基础流程、细分服务商覆盖范围、不同类型企业核心成本结构分析、从卖家规模看服务客群差异化、流量、广告投放预算等多个方面为大家展示了跨境的各环节注意事项以及可能遇到的问题和解决办法。
 
抢占跨境机遇
 
激发产业带发展活力
 
2021年我国产业带增加到4075个，分布在全国163个城市，产业带市场规模容量巨大。工厂具有柔性供应链，转型跨境电商不仅具有产品优势和价格优势，还具有品控优势，工厂可以对产品创新和质量进行把控，还可以根据市场需求及时升级产品。
 
 
 
 
现场，万青来以五金卫浴和小家电为例，详细展示了跨境市场中产业带在不同市场的规模占比、增长空间和发展优势。并从跨境电商企业的服务商如何选、人才培育、供应链管理、独立站运营等痛点出发，分析市场中独立站出海服务商代表及优势。
 
 
对于跨境电商企业来说，品牌出海的第一步可能是搭建独立站，但是想要实现品牌出海，却远不止是建站那么简单。吉喵云GiiMall基于多年的行业深耕经验，专注东南亚、拉美、中东、东欧及RCEP覆盖的新兴市场，开发出了一套满足独立站经营各阶段的泛场景业务需求的全链路服务SAAS平台，以跨境电商促产业带升级，助力更多中国品牌走向世界舞台。

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